CLEVELAND, Miss. - One of the nation's most tradition-rich NCAA DII programs, Delta State University Athletics announced a new apparel and sporting goods partnership with Under Armour, an innovator in sports apparel technology, and BSN Sports on Wednesday, Feb. 26.  The three-year deal is the first of its kind with any of Mississippi's four-year colleges or universities and makes DSU the only Under Armour school in the Gulf South Conference.  The deal takes effect on July 1, 2014. 

"We are excited to announce a new apparel deal with Under Armour and BSN Sports," director of athletics Ronnie Mayers said. "Under Armour is a world leader in sports apparel and we are committed to putting the best possible products on our student-athletes, coaches and staff.  BSN Sports is one of the nation's largest sporting goods dealers and offers exception sales and service."

As a part of the three-year agreement, Under Armour/BSN Sports will provide apparel, footwear and equipment for training and game-day uniforms for DSU Athletics' 13 intercollegiate athletic sports teams.  UA/BSN has also agreed to work with DSU's campus bookstore and websites to provide fans access to the gear featured on the sidelines and stadiums at Delta State.

"Our coaches will work directly with Under Armour to design a line of Statesmen and Lady Statesmen uniforms, coaching and staff gear, and shoes," Mayers added. "DSU fans will also have access to the same items you will see our student-athletes, coaches and staff wearing on game days." 

Delta State and Under Armour will work through BSN Sports as the primary fulfillment partner. An assortment of new DSU apparel will be available at the university's Barnes & Noble Jimmy Williams Bookstore and at other local and regional sporting goods outlets soon.

About Under Armour, Inc.
It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.

Under Armour's mission is make all athletes better through passion, design and the relentless pursuit of innovation.

About BSN Sports, Inc.
Founded in 1972 as a factory-direct equipment company, today BSN SPORTS is the largest distributor of team sports apparel and equipment in the United States.  

BSN SPORTS has become the Best Supply Network in Sports through the growth of its core sporting goods business and through the acquisition of leading team dealers since 2004, representing hundreds of years of combined experience (Kesslers Team Sports, Dixie Sporting Goods, Orlando Team Sports, Salkeld Sports, Collegiate Pacific). Customers purchase products via the BSN SPORTS catalog; our website (BSNSPORTS.com) and with dedicated sales representatives in person or via phone (800-527-7510). While our birthplace and headquarters are in Dallas, Texas, BSN SPORTS operates in 40 offices and through 250 local sales representatives nationwide. For more information, please visit www.BSNSports.com.