CLEVELAND, Miss. – Delta State University Athletics has announced the hire of Dr. Caroline George Fletcher '15 as the Coordinator for Marketing and Media Relations.
 
With nearly 13 years of experience in communications and marketing, Fletcher will be responsible for marketing the department's 350 student-athletes and 13 intercollegiate athletic programs.
 
Mike Kinnison, Director of Athletics, said, "I feel Caroline will be a great addition to our Athletic Department and will make a significant impact on our media and communications content. She is smart, experienced, knows the right people in our campus and local community, and is committed to the success of our athletic programs."
 
Fletcher has served as Delta State's Digital Media Coordinator since 2016. In her role in Communications and Marketing, social media followers for the university's official accounts grew exponentially: Instagram (108.1%), Facebook (63.6%), and Twitter (32.5%). She is a six-time College Public Relations Association of Mississippi (CPRAM) award winner and Collegiate Advertising Awards (CAA) winner.
 
Prior to working in Communications and Marketing for the university, Fletcher spent three years (2013-16) as a graduate assistant and intern in Delta State's Athletic Communications department where she served as the primary contact for men's and women's basketball, men's and women's soccer, cross country, softball, and football, while assisting with swimming and diving, golf, and baseball.
 
"I'm thrilled to essentially return home to the athletics department! Delta State Athletics is where I really honed my abilities in college sports and communications and marketing. I'm excited to get to work and highlight the great product we offer: our student-athletes, coaches, and teams."
 
Fletcher previously worked in the Sports Information office at Union University from 2010-2013. With the Bulldogs, her duties included game day operations for all 11 intercollegiate sports, including primary statistician for nine sports.
 
Fletcher earned a Bachelor of Science in Sport Management with an emphasis in Sport Marketing from Union in 2013, a Master of Science in Sport and Human Performance with a concentration in Sport Administration from Delta State in 2015, and, most recently, a Doctor of Philosophy in Sport Management from Troy University in 2022. She is married to Jonathan Fletcher, Offensive Coordinator for Statesmen Football. They have two daughters, Harper and Palmer.
 
What others are saying about Fletcher
"I'm thrilled to see Dr. Caroline George Fletcher returning to lead the Marketing & Communications operation for Delta State Athletics! One of the best decisions I ever made at DSU was adding her as a graduate assistant to my team. Her commitment to telling the stories of her student-athletes is second to none & her ability to think outside of the box to build the Delta State Athletics brand will be a tremendous asset." Matt Jones, Former Senior Associate Athletic Director for External Affairs at Delta State and current Executive Director of the Hinds Community College Foundation
 
"Caroline is a person that does not shy away from a challenge or an opportunity to learn. Which is why she has been successful in every stage of her life. She values relationships with people who enter her life and is respected by many," Steven Aldridge, Associate Director of Athletics, Sports Communication at Union University
 
"I couldn't be more excited as an alum to see Caroline return to the Dorgan Center. Working alongside Caroline at Delta State, I was fortunate enough to have a front row seat to her work ethic and drive. It didn't take long to notice her passion for the Statesmen and Lady Statesmen as she put her best foot forward for them each day. That is what DSU is getting: a passionate servant-leader determined to challenge herself every day. That ambition will enable her to showcase student-athletes to the incredible fans of the Green and White in ways they've never seen before. It's a great day to be a Statesman, and I can't wait to see her take Delta State Athletics to even greater heights."  Scott Wyant, Senior Producer/Director for Ole Miss Athletics
 
"I am so incredibly thrilled that Dr. Fletcher has chosen to remain at Delta State in this capacity. Caroline is a person of incredible character, and I've always appreciated her charisma. Her drive, creativity, and passion will assist Delta State Athletics reach new heights!" Dr. Sarah Stokowski, Assistant Professor at Clemson University